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About Us


Milly Rock Group is the #1 U.S. - China contemporary fashion & art holding company. It is the home of artist/celebrity IP brands and high-in streetwear designer brands. MRG is found in 2021 and as of today, MRG has received fundings from multiple investors including Bertelsmann Asia Investments and UpHonest Capital, etc.

MRG  team is formed by professionals from fashion, media, retail and related industries in China and the U.S. Led by the founder Green Xia (the co-founder of Solestage - the largest limited-edition sneaker store in North America), MRG team is not only a house of brands but also a hub of authentic creative content. With understanding of the fashion and insight of both market in China and the U.S, MRG empowers creativity by helping potential artists and designers to explore the global market.

Green Xia

Founder & CEO

Green Xia is the founder and CEO of Milly Rock Group, and co-founder of Solestage, the largest limited-edition sneaker store in North America (with 8 stores around the world). 


With over 10 years of experience in developing streetwear and sneaker brands in the industry, Green has earned his position as the top influencer in streetwear fashion industry in the U.S. and China. He was selected as the Top 30 Under 30 Chinese Entrepreneur in America in 2020. As of now, he has over 3 million followers in Tiktok China. 

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