Digital Marketing Manager

We're found by the founders of Solestage Inc. ,the leading company in streetwear industry in the U.S and China, in 2020. We are the incubator for celebrity brands formed by a fashion- forwarded team. As the leader of NextGen fashion trends with extensive media coverage, we dedicates to become the largest North American localization incubator for celebrity brand IPs in China.

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

If you’re someone with a creative eye , plus a love for streetwear and fashion, then let’s talk!

Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirement
  • BS/MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits
  • This company offers competitive pay and fair rewarded commission along with the opportunity to grow your career in a fast-paced, fun, and business casual environment.

  • 100% of your health, dental, vision and life insurance monthly premiums paid by us. (after complete 3 months probation period)

  • Paid Time Off, Paid Vacation and Paid Holiday

  • LinkedIn